The NFL has revealed that Apple Music is the new sponsor of the Super Bowl Halftime Show, replacing Pepsi on the show. The company made an official announcement about it, revealing that this partnership is most appropriate when we talk about music getting the spotlight during the event. As well as heaping praise on the platform, obviously.
The switch came at a weird time, as Pepsi drew a lot of attention at the 2022 presentation. It brought on stage Eminem, 50 Cent, Dr. Dre, Snoop Dogg, and Mary J. Blige in a historic show filled with classics. Will they top themselves next year?
Apple Music’s entry into the scene
The next Super Bowl will be on February 12, 2023, in the city of Glenzone in Arizona. We will only know there whether Apple Music will show what it is all about. It is worth remembering that the biggest stars on the planet have already performed on the stage of the event: Beyoncé, Madonna, Justin Timberlake, Bruno Mars, Prince, The
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Weeknd and several others.
